Just when you thought your emails were the most important thing to running your business….
This blog is a little different because it’s about TRULY making tech WORK FOR YOU. We’re in a day where Facebook practically can read our minds or even seemingly listen to our conversations and have ads about something you were just talking to a friend about the other day.
So…Why not have technology work to your advantage?
Have you ever wondered how those crazy busy, successful business owners do it? You know, the one I’m talking about, right? The one manages to make it to their kids’ soccer game, attend the PTA meetings, get work done, and be on time to meet with the CPA. They have to be some kind of superhero or have superpowers to juggle all that, right?
Wrong! The sad part is the “secret” has been in front of me for ages since I first started working in IT. I vividly remember on a job back in 2006 doing IT support for a realtor. She was adamant about having her calendar sync with her Outlook calendar and her Palm Pilot (yeah, I know, AGES ago, right?) remotely. Being a full-time mom and running a successful and thriving real estate business, she wasn’t nearly as interested in her emails or even her contacts syncing.
You’d think the most important thing on your smartphone would be your contacts or your emails…but you’re WRONG.
NOW I get it. Fifteen years later (a real facepalm moment), I fully understand what that realtor was doing, and it was a trend I saw with every successful business owner. Next time, test it for yourself. When you plan something personal or business, 9 times out of 10, if they’re a successful business owner, they will pull out their smartphone and say, “Let me put it on my calendar.”
But what’s so special about that?
What’s the MOST valuable thing in the world, and everyone doesn’t have enough of it? Time. We waste lots of time planning, not getting things done, and forgetting things. It’s time to put everything you need to do on a calendar, set a deadline! The best advice I was told from a marketing expert was, “If you don’t set a finite amount of time, you will spend an infinite amount of time not getting it done.” Put EVERYTHING on there, a doctor’s appointment a year from now? Put it on the calendar! Your weekly run with your friends? Put it on the calendar. EVERYTHING ON YOUR CALENDAR. Not just business hours or business-related stuff put it all in your calendar!
Why sync them with my computer if I keep my phone with me all the time?
If your computer and your phone’s calendar are in sync, you can share them with your staff or assistant. Clients can book directly from your website to speak with you, just as I did at the bottom of this page. Your team can schedule your appointments accordingly, and you don’t have to cancel/reschedule because of that doctor’s appointment that you forgot to block out. Not to mention, what happens if you lose your phone, or it gets damaged? Chances are if it’s not already syncing, there’s a good chance your phone isn’t backing up either.
- Set up recurring events for things that happen regularly. Example: If you cycle every Tuesday at 6:30 PM, set it up to be on your calendar every Tuesday at 6:30 PM. You can delete one-off events should you need to skip an event.
- Use it to fight procrastination! And don’t skip the small stuff. Your desk has been messy for a while, right? You’ve meant to clean it for some time. Put it on your calendar to block out 30-45 minutes to clean your desk.
- Set a time to fill your calendar for tomorrow. Nobody likes an unproductive day. Get things set on your calendar for tomorrow, get it filled up with productive things to do. You’re a business owner. Do you really not have anything to do at all?
- Be diligent. Fill out your calendar every day. If there’s a day you didn’t open your calendar, then you’re already not using it to your full advantage. You’re only cheating yourself.
- Share your calendar! Share it with your staff. You don’t have to share the details, and it can simply say you’re busy/not busy. It will help your team schedule calls for you and not interrupt your day.
- Don’t be scared to schedule in advance. I personally have a client that I have a meeting with, 4 months later in September. It’s not set to a specific day, but I have it on my calendar on the last Tuesday of August to reach out and coordinate a particular date with that client. I’m pretty sure that the client is going to be impressed that I remembered!
We understand running a business is complicated and challenging. We’re a small business ourselves, and fortunately, we’re able to support hundreds of companies with automation and having technology work FOR US.
If technology isn’t working FOR YOU, then it may be time for a chat. Feel free to schedule a free discovery call below to find out if we can help your business run more efficiently.