Top 5 Customer-Facing Technologies That Can Boost Competitiveness

Zachary Kitchen
February 18, 2023

As the business landscape becomes increasingly competitive, companies are constantly looking for new ways to stand out and attract customers. This is no easy feat, as customers' expectations today are constantly changing, and they expect high customer experiences.

According to research in HubSpot, 68% of customers stated that they are willing to pay more to a brand or company that is known to provide excellent customer experience. While another research stated that 86% stated that they could turn from a one-time client to a long-term client to a company that offers good customer service experience. 

Customers are the ones who drive a business. As a result, your business needs to go above and beyond the traditional customer service method. One way to do this is by incorporating the latest customer-facing technologies into your operations. These technologies can help you provide a more engaging and personalized experience for your customers, ultimately leading to increased loyalty and sales.

What are Customer-Facing Technologies?

Customer-facing technologies refer to any technology used to interact with or directly serve customers. These technologies can include hardware, software, or services and are designed to enhance the customer experience, improve customer service, and increase customer engagement. 

Customer-facing technologies can be used in various industries, such as retail, finance, healthcare, and more. They are essential for various managed services within a business.

Some examples of customer-facing technologies include virtual reality (VR) for immersive shopping experiences, Artificial intelligence (AI) for customer service, mobile apps for on-the-go access, social media for customer engagement, self-service kiosks for quick services, and biometric technology for secure identification and transactions.

Ways Customer-Facing Technologies Can Boost Competitiveness

Customer-facing technologies can play a critical role in helping companies to stay ahead of their competitors. Here are a few ways in which these technologies can boost competitiveness:

  • Improved customer experiences

Companies can create more personalized and engaging customer experiences using customer-facing technologies. 

  • Increased efficiency

Customer-facing technologies can help companies automate routine tasks, manage customer data, and streamline processes. This can help improve efficiency and save time and money, giving companies a competitive edge.

  • Gathering valuable data

Customer-facing technologies can help companies collect and analyze customer data from various touchpoints, such as website interactions, social media, and mobile apps. This data can be used to gain valuable insights into customer likes and dislikes, behavior, and pain points, which can help companies improve products, services, and marketing strategies.

  • Improved customer service

Technologies such as chatbots, AI, and virtual assistants can help companies improve customer service by providing 24/7 support and answering common questions quickly. This can help to increase customer satisfaction and loyalty.

  • Increased convenience

Self-service kiosks, mobile apps, and biometric technology can make it more convenient for customers to access products, services, or information. This can help to increase customer satisfaction and loyalty by making it easier for customers to complete transactions, access information, and more.

Top 5 Customer-Facing Technologies That Can Boost Competitiveness

Here are the top 5 customer-facing technologies that you can implement in your business to boost competitiveness.

  1. Artificial intelligence 

AI is one technology that will never go out in the business world. In fact, it is one of the biggest customer-facing technologies that boost competitiveness by providing businesses with the ability to improve customer service, increase efficiency, and gain a deeper understanding of customer needs and preferences.

By analyzing customer data, businesses can use AI to identify patterns and trends in customers' behavior and preferences. 

2. Chatbots

Chatbots are like having a virtual customer service representative available 24/7. They can handle simple and repetitive tasks, like answering frequently asked questions, reducing human error, and providing quick and accurate customer responses. This level of service can lead to improved customer satisfaction and loyalty, as well as cost savings for the business.

3. Mobile Applications

Although it is in use, it is one of the top customer-facing technologies that can boost competitiveness. Mobile Applications are like having a store in your customer's pocket. Mobile apps can provide customers with easy access to products and services, as well as personalized experiences. 

This level of convenience can lead to increased customer satisfaction, loyalty, and sales. Furthermore, mobile apps also provide businesses with a better understanding of their customer's behavior and preferences, enabling them to make data-driven decisions.

4. Blockchain

This technology is best known for being the foundation of cryptocurrencies like Bitcoin, but it has many other potential uses. One of which is creating a more secure and transparent supply chain. This can help businesses to gain customers' trust and increase transparency in their operations. Plus, it allows customers to track the product, from the raw materials to the final product, and ensure that they are getting the best quality and ethically sourced products.

5. The Metaverse

Imagine a virtual world where customers can interact, shop, and attend events. That is what the metaverse offers. The metaverse is an effective customer-facing technology that can boost competitiveness by providing businesses with a new platform to engage with customers, connect with customers in a more personal and engaging way, gather valuable data, and offer unique and immersive experiences that can increase brand awareness and foster customer loyalty.

How Can Digital Crisis Help Implement these Technologies?

There are so many customer-facing technologies that you can implement in your company to boost your company's competitiveness and increase productivity.

At Digital Crisis, we have the expertise to help you choose and implement these technologies to foster a better customer experience. Contact us today.

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